Most owners know they should post more. Few have the hours. So the brief we give the social media team is deliberately short:
"Build a post for my company."
That is the whole request. Here is what happens next.
The Chief of Staff takes the request
You talk to one assistant, by voice or by typing. You can hand it a content brief from a partner, or build one together. Many UGC providers work from a brief their client supplies. Either way, it sets the audience, the offer, the tone and the deadline, then briefs the right seats. You never have to manage the team yourself.
Research finds the hooks
Research looks for the questions your customers are already asking and the topics that land in your industry. It comes back with a short list of hooks, each with its source.
The Script Writer writes your final script
You share a content brief or talk through the shoot, and the Script Writer turns it into your final script, in your words.
The Shoot Planner tells you what to film
If the post is a short video, the Shoot Planner gives you a shot list: what to film, from which angle, and for how long. You film it on your phone.
The Editor is coming next
The Editor seat, which will cut one video for every channel, is still in development. For now, you make the final cut.
Nothing moves without your approval
Every draft stops and waits for you. You read it, change it if you want, and approve it. Then you post it. The team never posts on its own, and it never cross-posts automatically.
Why it is built this way
Your name is on every post. A system that publishes without you is a risk to your reputation, however good the writing. So the limit is built into how the system works, not left to the AI to remember.
The measure that matters is enquiries, not likes. Each round of results goes back to Research, and the next brief gets sharper.
- Want this team for your business? It is licensing Option 1, from $99 a month.
- Not sure where to start? Take the free Bottleneck Audit.
Ron Gerber, founder, Waypoint Strategy Group